Description: The Good Beer Project is an avenue for people to make a practical contribution of the world. it donates 30% of its profits to various charities or environmental organisations. The packaging design is based on the theme of sharing. it shows different illustrations of hands around the can to give the impression of people sharing a beer together. it conveys the idea of “embrace, unite and pay it forward” and also communicates the message that the brand contributes its profits in support of charities or environmental organisations.

Company: Tam Kar Kit 譚家傑

Award: Red Dot Design Award (Germany)