Description: ‘Velocity’ is the design theme of this new cinema project, you can see traces of related elements throughout the space to enhance the dynamics of the interior. We created visuals that resemble the light and shadows left behind by cars rushing through the highways in the cities. Such city night scenes have appeared in countless movie scenes, so we’ve decided to capture this mood and project it onto this design. Custom-made LED strips intersected and stacked freely with carefully allocated double-sided LED screens – which plays informative texts about movies and the cinema continuously, as if moving cars on the street. We’ve integrated this design into the entire space. We use black and gold as the main colors to resemble the sky of the city at night – the dark sky and the golden headlights of the cars work together to highlight the ‘velocity’ design theme.
Company: PULSE ON PARTNERSHIP LIMITED
Award: IIDA Global Excellence Awards (USA)