Description: When sipping bubble tea, the spring-loaded pearls of tapioca instantly demands our attention. Confronted by the unapologetic chew of the pearls, we unconsciously transcend into a state of unexpected satisfaction. A pioneering advocate for healthy teahouses in hong kong, Mother Pearl encapsulates the deeply immersive bubble tea drinking experience through its magical concoctions. Serving as a vessel for the sensations that emerge from sipping bubble tea, the negative space in its icon evolves with seasonal and flavour changes. From the cloud of pearl-shaped lights floating above, to the dark olive green facade that opens a portal to a mystical universe, Mother Pearl expresses dimension through its organic materiality, drawing the consumer deeper into the sweetness of the present.
Company: Substance Limited
Award: Frame Awards (Netherland)